Back Bay Fit
Our client runs a fitness website offering gym training services. Recently, they noticed a significant drop in website traffic and were struggling to attract new visitors. They reached out to me for help.
We started by analyzing the current situation. The website had poor keyword rankings, low engagement, and lacked a solid SEO foundation. After identifying the main issues, we developed a clear and tailored SEO strategy to improve their online presence and drive targeted traffic to the site.
Project:
Back Bay Fit
Service type
SEO
Date:
Feb 2024-Aug 2024
Category:
Gym and fitness
01. Сhallenge
When we start work we face this challenge
❌ Poor on-page SEO (no keyword optimization)
❌ Not user-friendly content and layout
❌ Technical problems (slow loading, mobile issues)
❌ Low-quality or spammy backlinks
❌ No service pages targeting specific keywords
❌ No clear keyword strategy or content structure
02. Solutions
On-Page SEO
Keyword research for local intent
Updated meta titles and descriptions
Improved heading structure (H1, H2, H3 tags)
Content rewrites with local and service-based keywords
Internal linking between service pages
Technical SEO
Fixed broken links and crawl errors
Improved page speed (GTmetrix & PageSpeed Insights)
Made site mobile-friendly and responsive
Submitted sitemap and updated robots.txt
UI/UX
Redesigned homepage and service pages for better navigation
Clear CTAs (call-to-actions)
Enhanced readability and mobile experience
Local SEO
Optimized Google Business Profile (GBP)
Added regular posts and photos
Collected new customer reviews
Off-Page SEO
Built high-quality backlinks through guest posts
Created local citations and business listings
Disavowed toxic backlinks
03. Results (After 6 Months)
| Metric | Before | After | Growth |
|---|---|---|---|
| Impressions | 214K | 782K | 🚀 +265% |
| Clicks | 2.88K | 14.9K | 🚀 +417% |
| Keywords Ranked | <10 | 50+ keywords in Top 10 | 📈 |
| Domain Authority | 10 | 16 | +6 Points |
04. Explore Some Ranked Keywords
05. Conclusion & Takeaways
This campaign taught us how to outperform strong local competitors with a data-driven, step-by-step SEO strategy.
We focused on strong fundamentals — clean site structure, helpful content, proper targeting, and high-authority backlinks.
Impact on the Business:
🏋️♂️ Higher local visibility
📞 More inbound leads and client signups
💪 Stronger brand authority in Boston fitness niche
