Steam Express
Our client Steam Express got customers through flyers or word of mouth. Things were slower and simple. Now, everything has changed. People search online, check reviews, and want fast answers. The market moves fast, and many new companies are joining. Steam Express had to update their online strategy to stay ahead and get more customers.
Client:
Steam Express
Service Type
SEO
Date:
Feb 2024- July 2024
Category:
Cleaning service
01. Goals & Objectives
Steam Express approached us with these goals:
Grow organic traffic across all service areas
Rank for local and service-specific keywords
Drive more leads through Google search
Improve site performance and user experience
02. Challenges
We performed a full audit and identified several key issues:
❌ Weak on-page SEO with poorly optimized content
❌ No keyword strategy or targeted service pages
❌ Technical errors affecting crawlability and speed
❌ Old, unresponsive website design
❌ Low backlink profile
❌ Google Business Profiles not optimized for local searches
03. SEO Audit & Strategy
We used tools like SEMrush, Ahrefs, Screaming Frog, and Google Search Console to uncover issues and build a strategy.
Our Plan Included:
✔ On-Page SEO (keyword targeting, content restructuring)
✔ Technical SEO (error fixes, speed, mobile usability)
✔ Off-Page SEO (backlink acquisition, local citations)
✔ UI/UX improvements for better engagement
✔ Local SEO focus on Google Business Profile
04. Action Plan
On-Page SEO
Performed in-depth keyword research for “air duct cleaning” + city terms
Optimized meta titles, descriptions, and header tags
Added internal links and schema markup
Created targeted service pages for different locations
Technical SEO
Fixed broken links and crawl issues
Compressed images and enabled caching to improve page speed
Improved mobile responsiveness
Submitted XML sitemap and updated robots.txt file
UI/UX
Rebuilt main service pages for clarity and faster loading
Added easy-to-use quote request forms
Improved mobile layout and CTA visibility
Local SEO
Optimized Google Business Profile for each location
Posted regular updates with images and services
Collected new positive reviews and answered FAQs
Off-Page SEO
Built high-quality backlinks through guest posts
Listed the business in top industry directories
Removed and disavowed toxic links
04. Results (After 6 Months)
| Metric | Before | After | Growth |
|---|---|---|---|
| Impressions | 144K | 487K | 🚀 +238% |
| Clicks | 539 | 3.9K | 🚀 +623% |
| Keywords Ranked | <10 | 40+ Top 10 keywords | 📈 |
| Domain Authority | 11 | 20 | +9 Points |
Some of the Ranking Keywords
“air duct cleaning Houston”
“outside dryer lint catcher”
“Dryer Lint from Blowing Outside”
04. Conclusion & Takeaways
This campaign showed the power of a local SEO strategy tailored to multi-location service businesses. By combining technical fixes, content strategy, and local optimization, we were able to bring Steam Express to the top of search results.
Impact on the Business:
🏠 Increased calls and quote requests
🌍 More visibility in key U.S. cities
📞 Better conversion from organic search traffic
